inconspicuous consumption

So instead of spending money on consumer products, Currid-Halkett finds that the rich increasingly focus their spending on “nonvisible, highly expensive goods and services” that allow them to have time to gain that social capital and foster it in their children. Such goods and services include child care, gardeners, and, most importantly, education. She refers to this type of spending as “inconspicuous consumption.”

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Perhaps most disturbing is Currid-Halkett’s conclusion that these consumption trends may exacerbate inequality. Increased spending by wealthy parents on education and health for their children, for example, may deepen class divides and limit opportunities for poorer kids.

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from qz – The new, nearly invisible class markers that separate the American elite from everyone else – the aspirational class

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